In contemporary times, Apple iPhone is the most popular mobile phone. The craze for the product is seeing no decline in the coming years too. Rather, with every passing year, there is a surge in the sale of iPhones all over the world. What’s interesting about this growth is that Apple is prudent enough to gain brand-loyal customers all over the world with all its frenetic sales.
INDIA’S TATA ENTRY
India is also one of the countries showing an ever-increasing craze for Apple products, especially for the iPhone, irrespective of its high prices in the country. Exporting the iPhone contributed to its exorbitant price in India. But now the scenario is going to change as TATA Group of India has joined the exclusive group of iPhone manufacturers. For this, TATA Group has even acquired the Wistron iPhone plant in Bengaluru.
With a legacy spanning 150 years, the Tata Group engages in diverse industries, producing items ranging from branded salt and Tetley Tea to steel and Jaguar cars. The conglomerate extends its reach across sectors, including an airline and Starbucks cafés in the country. Notably, Tata Consultancy Services Ltd., a part of the group, stands as Asia’s largest IT outsourcing company and ranks among India’s most valuable companies by market capitalization. Now TATA has added another feather to its hat.
This will be the first time that an Indian brand will indulge in iPhone manufacturing. Analysts believe Apple’s new manufacturing base will produce 25% of iPhones by 2025. This is quite a big share.
Currently, Foxconn, Luxshare, and Pegatron manufacture Apple’s devices in India, but all three, being Taiwanese, have bases outside the nation. But now, with TATA in the count, a local company will be turning India into Apple’s manufacturing base. This is expected to cause a dip in prices, ensuring prolific sales. TATA will start by manufacturing the iPhone 15 and iPhone 15 Plus series later this year and will produce 5% of all the iPhones sold globally. With this move, India will even challenge China’s dominance in the field of electronics. This will eventually impel other global electronic brands to reduce their dependence on China and look forward to setting up new ventures in India.
